Yesterday, I spent a couple of hours in the evening editing a business profile shot of mine. The photo shoot didn’t go too well, as I was sick with a head cold, so I was editing the exposure to put me in the “friendliest light,” and reduce the redness of my swollen nose and eyes. […]
read moreYesterday, I discovered the creative wit of Hugh MacLeod, cartoonist “on-the back of business cards,” alias Gaping Void. His work points fingers at many of the places we all dare not: corporate institutions, marketing, “artists.” It’s a refreshing echo that reminds you you’re not crazy. Stop by his blog and enjoy. You can add the […]
read moreSeth wrote an insightful article on marketing a new business. He asks you to define if you are selling to a new market or a share of an existing market, because the strategy is highly different. Getting new people to enter your market is hugely expensive. There’s no way I can persuade a non-book buyer […]
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