Andy Vaughn

Blog

One Minute Marketing – Money as Byproduct of Good Service

Principle – Money as a Byproduct of Good Service/Product In this one-minute marketing video, Andy talks about customer needs changing. How you, as a business owner or marketer need to adapt and respond to these needs by listening and helping. Take, for example, Andy’s Leather Care Business – Pure Polish. The current acquisition of new […]

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One Minute Marketing – SEO Principles

Principle – Beat Your Competition, Not the Algorithm In this one-minute marketing video, Andy talks about SEO principles of beating your competition, and not focusing on the algorithm. Do you have a proper taxonomy built in to your URLs? Do you have a breadcrumb structure that allows users to navigate up and down between locations? […]

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Price Positioning and Discounts

In this video, I discuss the common mistakes people make when determining price positioning among market competitors, offering discounts/sales, and how to approach it the right way. To arrange a business consultation, contact me by form or phone and I’ll happily connect to discuss how I can help you develop your business brand, build out […]

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Small Processes Pay Off

Here I discuss the small processes of startups and how being intentional with the task-specifics early on pays dividends down the road. To arrange a startup consultation, contact me by form or phone and I’ll happily connect to discuss how I can help you develop your brand, build your market community, launch a new product, […]

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Principle of Economy vs Efficiency

Here’s a short video where I discuss one of the key principles from my advanced exercise physiology class in graduate school, and how it pertains to business success. To arrange a consultation, contact me by form or phone and I’ll happily connect to discuss how I can help you achieve your specific business goals.

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Pure Polish Products

For those of you unaware, my partner Amanda and I now own an All Natural Shoe Polish and Leather Care Company here in Bend – Pure Polish Products. In-between consulting, I also manufacture and ship leather care products world wide! This isn’t as far of a reach from tech as you might imagine, as I […]

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WordPress and SEO

WordPress is perfectly designed for taking maximum advantage of SEO “tricks”, and converting it to high-visibility conversion pages for your business. I’ve done this numerous times with clients, and have seen it have tangible effects. Note: You can achieve the same effect I’m about to discuss with hand-coded websites or other CMS’s (Drupal for example), […]

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Website Redevelopment – Work the System

I was fortunate to work with Sam Carpenter again, along with a design and marketing team to re-develop the mature Work the System blog and website. I was tasked with WordPress custom development, and UglyMug handled the design. Good work all around, I’d say. Take a look for yourself.

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Website Redesign – Work the System Academy

Another great WordPress project that I was fortunate to get the opportunity to work on recently was the “Work the System Academy” – based on the popular business book of the same title “Work the System”. The website is created with WordPress, pairing InfusionSoft for the back-end payment processing, and the CustomerHub portal for the […]

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Website Redesign – Centratel

Centratel, the top Answering service in the United States has recently undergone a redesign. I was fortunate to get the opportunity to work with Sam Carpenter and his team on getting their old website into a much cleaner, high-quality design website that communicates their professionalism. Here’s a brief look at the new design of the […]

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