Andy Vaughn

One Minute Marketing – SEO Principles

Principle – Beat Your Competition, Not the Algorithm

In this one-minute marketing video, Andy talks about SEO principles of beating your competition, and not focusing on the algorithm.

Do you have a proper taxonomy built in to your URLs?

Do you have a breadcrumb structure that allows users to navigate up and down between locations?

What is your competition doing that you’re not? And, vice-versa, what are you doing that they are not?

Consider the key search phrases, “XYZ Product/Service Near Me” or “XYZ Guides” or “XYZ Inspiration – Photos/Videos”.

Posted by Andy on July 8, 2020

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