Principle – Beat Your Competition, Not the Algorithm
In this one-minute marketing video, Andy talks about SEO principles of beating your competition, and not focusing on the algorithm.
Do you have a proper taxonomy built in to your URLs?
Do you have a breadcrumb structure that allows users to navigate up and down between locations?
What is your competition doing that you’re not? And, vice-versa, what are you doing that they are not?
Consider the key search phrases, “XYZ Product/Service Near Me” or “XYZ Guides” or “XYZ Inspiration – Photos/Videos”.